The goal of the marketing campaign ‘Cost-free Speech – Larger Concepts’ is always to defend flexibility of expression and transparency in a very planet wherever these values are under risk.
The immediate increase of Synthetic Intelligence – it impacts Pretty much every little thing, previous not the very least PR & Comms. But which marketing campaign, which task definitely makes use of AI in conversation in a method that goes further than the sounds, the hype, the same old? In this group the EEA honours a winner who's paving the way for all of us in applying AI in Comms.
This EEA category rewards communication with a transparent, plausible and outstandingly very well communicated social concept that really connects brand names, audiences and society.
A complex recruitment marketing campaign is specific at learners and graduates. It presents KPMG as a corporation whose staff members are folks succeeding within their Specialist but additionally packed with passions and braveness to succeed in for his or her goals.
The focus of the integrated marketing campaign is a new branded journal: De Norm. The result? The graphic from the personal lender as a specialist enhanced by ten% over the campaign interval and the volume of potential customers throughout this era was 126% greater than during the exact same time period very last calendar year. During the final 4 weeks this determine was even 171% greater.
A Main group of fifteen folks from manufacturer technique, advertising and marketing, design and style, digital coms, inside coms, external coms, media relations and brand name administration beneath the way of Christoph Sieder, Head of Company Communications, and Nicolas Ziegler, Head of worldwide Brand Management and company Occasions, worked in rigid secrecy to drag off an extraordinary feat: rebranding and re-positioning ABB, on the list of planet's most significant and oldest electricity and automation corporations, in only six months.
A serious challenge for PR & Comms – which EEA classification recognises campaigns or assignments that use storytelling in all its sides.
A short online video, a blog site relay plus a hashtag had been the primary building blocks. Through the use of the power of networks (other organisations and personalities have been invited to affix and share the information) we managed to develop reach significantly further than our individual channels.
The most beneficial marketing campaign having a maximum funds of ten,000 Euro a year will win – gratifying the excellence of mixing each creative imagination and innovation with the requirement of investing compact budgets competently.
Hearing the term ‘debt assortment’ can make certain photographs flash prior to people’s eyes. With its viral marketing campaign ‘The financial debt collectors’ way’, the EOS Group hopes to counter check here these stereotypes.
How do you deal with deeply-held client perceptions about the caliber of in-flight catering to provide a aggressive edge for on the list of earth’s top airlines?
During this context, the journal is often a central channel for conversation. It truly is largely geared toward Individuals included and keen on the topic of inclusion.
Solid insight, a intelligent strategy and meticulous stakeholder administration enabled the organizer of the planet-well-known Oslo Planet Cup in Nordic skiing to turn their function all around from staying stricken by Alcoholic beverages linked scandals to getting a celebrated reputation winner.
Aktion Mensch promotes equal coexistence of men and women in Modern society, with and without having disabilities. Using this objective in mind, the association supports a lot of projects and carries out comprehensive work to attain consciousness.